Marketing professional and multi-instrumentalist Matt TC Lucas enriches live music experiences by helping fans and performers get the most out of every show. He is active in many genres: from funk, creating a virtual music festival series for the Vulfpeck community, to the indie rock scene supporting the inaugural run of the Summer School Tour. He brings his expertise as both an artist and a fan to adapt to a tour or festival’s goals for the most supportive environment and key insights. He continues to drum both as a band member of 16 different Los Angeles based groups and session player on short notice, to bring as many different concerts to life as possible. He is also a singer/songwriter and pianist, performing solo across Southern California. He got his breakthrough opportunity in fanbase optimization through running marketing on a Foo Fighters collaboration with Givng Co. to help fans volunteer at charities to receive tickets to sold out shows.

A proud Southern California native, Matt TC Lucas is based in Los Angeles after years studying and performing on the east coast.

• He has proven to be a difference-maker for artists, helping them the most through understanding and capturing their fanbases, whether they’ve been waiting 5 years between album cycles or just starting to break 200 tickets sold per show. Capturing and understanding audience behavior is how he maximizes every opportunity a band can get
• He’s also helped to re-establish a house show scene and support a rising DIY scene across the greater Los Angeles area, co-founding multiple concert series and drumming or building stages for new shows
• He has been a successful marketing consultant for up and coming bands on the east and west coasts, helping to highlight the latest talent coming from many different audiences across the country 
• During the COVID-19 pandemic, he brought valuable insights on viewership and audience growth to the Bloomberg Distinguished Professorship of Nobel laureates, world class researchers, and Times 100 members to prove the far reaching impacts of their studies

Matt TC Lucas is completing his graduate studies at the USC Thornton School of Music in their Master of Science in Music Industry program with an emphasis in the Business of Live Promotion/Touring. Among the distinguished faculty there, Kevin Lyman (founder, Warped Tour) has been his biggest and most noteworthy mentor, keeping him on the cutting edge of all new developments across the touring industry.  Before that, he graduated from the Peabody Conservatory of Johns Hopkins University with a Bachelor of Music, majoring in jazz performance under the leadership of Sean Jones. He is the grateful recipient of the Zildjian Scholarship, established at Peabody through the kind generosity of Ms. Donna J. Hobbs.  

His primary drum instructors were Warren Wolf (SFJAZZ Collective, Christian McBride), Quincy Phillips (Christian McBride Big Band, Roy Hargrove Quintet) and Matt Johnson (Tony Guerrero Quintet, Los Angeles studio and touring artist).  He has also studied privately with jazz and recording legends Roy McCurdy (Cannonball Adderley Quintet) and the late great Ndugu Chancler (Weather Report, Herbie Hancock, Santana, Michael Jackson).